About the Emirates Airline US Open Series
The Emirates Airline US Open Series is the five-week summer tennis season that links eight North American hard-court tournaments to the final Grand Slam of the year, the US Open. Fans follow the action throughout the summer during national broadcast coverage while the top players in the world battle for more than $40 million in prize money, including a chance for bonus prize money at the US Open. In 2012, Emirates Airline became the title sponsor of the Series, as well as the official airline of the US Open.
For a more complete breakdown of the Emirates Airline US Open Series, including the Bonus Challenge, appointment television and the Series’ history of innovation, click here.
About the USTA
The United States Tennis Association (USTA) is the national governing body for the sport of tennis and the recognized leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.
The USTA is a progressive and diverse not-for-profit organization whose volunteers, professional staff and financial resources support a single mission: to promote and develop the growth of tennis. The USTA is the largest tennis organization in the world, with 17 geographical sections, more than 750,000 individual members and more than 8,000 Organizational Members, thousands of volunteers and a professional staff dedicated to growing the game.
Community Tennis strives to grow tennis at every level with a goal of making the game accessible to everyone. It supports a wide range of programs designed to help people learn the game, play the game and take advantage of its many health/fitness and social benefits. USTA Membership, along with USTA League and USTA-sanctioned tournaments for all ages are all managed within this business unit. The various grass-roots initiatives of Community Tennis range from community and outreach and education and public affairs and advocacy efforts to delivering the game through Community Tennis Associations, parks, schools and USTA’s National Junior Tennis and Learning networks.
Community Tennis works hand in hand with the USTA’s 17 sections, thousands of committed volunteers and industry partners on numerous grass-roots efforts. This includes the largest initiative ever to strengthen the tennis infrastructure in public parks and schools, including the building and/or renovation of more than 30,000 tennis courts.
Youth and Collegiate Tennis
The goal of the USTA’s new Youth & Collegiate Tennis division is to provide a path to play that takes kids from the very first time they pick up a racquet all the way through to collegiate competition. Its programs cover every step along that pathway, from starting out with 10 and Under Tennis to USTA Jr. Team Tennis, no-cut high school programs, junior tournaments and junior competition and on into college tennis, be it collegiate varsity tennis or USTA Tennis On Campus.
In all its offerings, Youth and Collegiate Tennis is focused on attracting more youth to tennis and keeping them in the game through appropriate play and competition for all abilities.
Professional Tennis manages all aspects of the USTA’s involvement in the professional sport, including the US Open—the world’s highest-attended annual sporting event—and the Emirates Airline US Open Series, which links nine summer tournaments to the US Open. It oversees three professional tour events, approximately 90 USTA Pro Circuit events nationwide and all operations of the USTA Billie Jean King National Tennis Center—the world’s largest public tennis facility and home of the US Open. Professional Tennis also manages and selects the U.S. teams for Davis Cup, Fed Cup, the Olympics and the Paralympic Games.
Designed to operate as a true sports marketing, entertainment and media group, Professional Tennis generates—through television, sponsorship, ticket sales, merchandising and advanced media—significant revenue for funding the USTA mission and works to increase the popularity of the pro game to positively affect player participation.
The mission of USTA Player Development is to develop world-class American players through a clearly defined training structure and competitive pathway as well as through the implementation of a comprehensive coaching philosophy and structure. The Player Development program is based at the USTA Training Center Headquarters in Boca Raton, Fla., and also utilizes the USTA Training Center-West in Carson, Calif., and the USTA Training Center-East in Flushing, N.Y., as well as a network of Regional Training Center located throughout the country. USTA Player Development encompasses several areas of oversight including coaching education, player identification and development, sport science, strength and conditioning, and player services, as well as involvement in junior and collegiate competition.
Diversity and Inclusion
Leveraging diversity and creating an inclusive environment is essential to achieving the USTA mission to promote and develop the growth of tennis. The USTA is committed to removing barriers and creating opportunities for all to participate in all that we do. Furthermore, the USTA strives to serve as a model for all organizations that aspire to achieve maximum growth potential by reaching out to all of America.